Akhir is the Founder & CEO of this successful business. His passion for healthy living & helping his community drives him to create high quality, organic products. Born into boxing royalty, Akhir is no stranger to hardwork & resilience. He was raised by two kind, generous & strong-willed parents, Peggy Lou & English "Bouie" Fisher in the heart of North Philadelphia. They raised Akhir & his siblings traditionally by instilling strong values, discipline & a devoted faith in GOD. His father is the Legendary , Boxing Hall Of Fame ,World Class Trainer ,English Bouie Fisher. From the day Akhir was born he was his father's loyal apprentice. And for over 30 years ,he worked alongside his father doing consulting/management work for World Class Champion fighters. Akhir has made his parents proud. He has made his children proud by being the hero that you only hear about in fairytales. Caring, Reliable, Consistent & Supportive. A true Patriarch. The genius behind this brand. Through thorough research & sleepless nights, he has not given up on formulating these spectacular recipes to help improve the health of us all. Akhir is highly respected in his community & worldwide ....and most of all, loved. Well done, Boss. Well Done.